After sitting through so many virtual meetings, chances are your association members are thrilled to get back to in-person events and fundraisers. A silent auction is a great way to get back into the swing of things. Silent auctions have the potential to garner tons of revenue and generate excitement with members.
Your association exists because of the many members who engage with and contribute to the organization. However, the pandemic led to a decrease in membership and member engagement for many associations.
Just as there are a number of reasons behind this decline, there are also multiple strategies that your organization can use to reverse the trend. For example, you may have created new networking opportunities and hosted additional events, all with the goal of recruiting new members and retaining your current ones.
Fundraising events are a fun and exciting way to bring in extra funds for your association. These events give your members and supporters the chance to get together for a good cause. Not only do fundraisers expand your association’s budget, but they can also boost member engagement.
The COVID-19 pandemic might have caused virtual board meetings to be a necessity for a time, but by now, your organization has likely caught on to the various other benefits of virtual gatherings.
Did you know that approximately 4.5 billion individuals (the majority of the world’s population) are active social media users? While it’s easy to dismiss TikTok, Instagram, and other platforms as little more than digital playgrounds for people to kill time, the fact of the matter is that social media has become an incredibly powerful outlet for individuals and organizations alike to market themselves, share content, and connect with new audiences.
If your association hasn’t done so already, now is the time to take a deeper look at your organization’s social media strategies and consider how you can make the most of these versatile online tools.
Trade Associations/Business Leagues – Lobbying Activities and its Reporting Requirements
Trade associations and business leagues that are tax-exempt under Internal Revenue Code Section 501(c)(6) are allowed unlimited lobbying.. In fact, many of these organizations have a significant amount of legislative and executive advocacy activities and expenditures. However, trade associates and business leagues must follow certain IRS rules and regulations.
If the thought of giving a speech or presentation in front of a crowd or group makes you break out in a cold sweat, you aren’t alone. 75% of adults express a fear of public speaking.
Public speaking is a skill, and just like any skill, you can’t become an expert overnight. It takes planning and practice to make your presentations and speeches more engaging and impactful.
Events that bring your association’s community together are a great way to bring your members together in an engaging and memorable way. Often, these events become recurring annual activities, giving your members something to look forward to every year, even during challenging times.
The ability to adapt to an ever-changing business landscape is crucial for associations. If you’re struggling to grow your business (or even seeing a decrease in membership), here are a few tools that can help:
Association Management Software
Over the past two years, associations have had to overcome new challenges to keep their members both safe and engaged. While many associations have encountered difficulties such as decreased memberships, there have also been just as many creative solutions to help counter these problems. One of these solutions is online waivers.
Waivers may already be part of your association’s event planning process. However, online waivers are an even more convenient option, providing the same benefits as traditional paper waivers while offering their own unique positives.
You’re likely familiar with the planning chaos before the launch of an event: your team is scrambling to polish off details, items seem to be missing, and you’re in the midst of trying last minute strategies to drive more registrations. The commotion before your big event can make even the seasoned fundraiser think that more advanced planning could save you trouble.
Inclusivity has increasingly become a central component of the digital strategies of a wide variety of associations and other membership organizations.
Grassroots advocacy campaigns are built from groups of concerned individuals coming together to achieve a common goal. While successful advocacy movements rely on each and every supporter, campaigns don’t just spontaneously come together. Instead, they are guided by a strong advocacy leadership team.
While the pandemic has introduced several new challenges to many organizations, membership programs have had to make more adaptations than others.
To attract new members and retain them year after year, you need to provide stand-out content that appeals to your association’s audience. Networking events and professional development opportunities are center stage when it comes to fostering the development of the future leaders in your group and maintaining their interest over time.
By ISAE Gold Partner VonLehman CPA Advisory Firm
Functional expense reporting became a requirement a few years ago when nonprofits implemented Accounting Standard Update (ASU) 2016-14, Not-for-Profit Entities (Topic 958): Presentation of Financial Statement of Not-for-Profit Entities. Have you given much thought since then to what you’re reporting? We’ve summarized some key points about functional expense reporting and some things to consider as you approach year end.
It’s no secret that it’s been a difficult year and a half for associations.
We’ve all sat through a boring training, class, or certification course.
Modern associations and their communities are thriving online. With most face-to-face interactions still on pause (thank you, global pandemic) and online events growing in popularity, focusing on your association’s web presence and digital efforts is not just sound advice but essential to your success.
Having a flourishing online community and optimized association website promotes association member engagement, retention, and recruitment.
