According to the 2025 Membership Marketing Benchmarking Report, only 11% of association leaders believe their organization offers a compelling value proposition, and 38% attribute this to an insufficient budget. After all, how can your association demonstrate its value to members if your budget doesn’t reflect measurable impact?
As an association leader, you know that there are many factors that contribute to your organization’s success. Much of your time likely goes into setting and working toward strategic goals that help you expand and fund your efforts long-term. At the same time, it’s essential to continuously provide value through your membership program to maintain engagement and encourage renewals.
For associations, generating revenue is an ongoing priority. Sponsorship revenue provides a reliable source of non-dues income, helping trade and professional associations strengthen their financial base and build lasting partnerships. In this guide, we’ll cover what sponsorship revenue is, the different sponsorship types and revenue models, and practical strategies to increase sponsorship value.
Planning an event—whether it’s a conference, convention, or corporate meeting—can quickly become overwhelming. Between selecting the right venue, managing accommodations, coordinating catering, and planning activities, there’s a lot to keep track of. That’s where DMO knowledge really makes a difference.
Strategic goals are the roadmap to an association’s future success and longevity. Without them, even the most passionate teams can veer off course, missing out on opportunities for growth, engagement, and impact.
Creating a memorable event for your association doesn't have to mean reinventing the wheel. The secret lies in making intentional decisions that elevate your members' experience.
Every nonprofit strives to make a difference. However, achieving efficiency and scalability often requires digital transformation—a journey that can be complex given the unique challenges nonprofits face, such as limited staffing and constrained budgets. With the right strategy, nonprofits can leverage technology to optimize operations and drive their mission forward.
As associations face increasing competition from other communities and specialized content providers, creating an engaging member experience is more important now than ever. However, many organizations still struggle to define what engagement really means, let alone respond to shifting expectations effectively.
Event planning is an evolution in every sense. Beyond the changing trends driving technology, food and beverage, registration processes, and event structure, planners are juggling the social trends that often are the hitch pin to connecting attendees with their association and each other. For most associations, events are the foremost source for member engagement and revenue, the core elements of association sustainability. It’s a cyclical process: organizations must evolve to engage … and engage to evolve.
Meeting planners are no strangers to the relentless pace of hard deadlines, evolving requests, and constant multitasking. As natural overachievers, you’re wired to chase success, often at the expense of living in the present moment.
Planning a meeting or conference? DMOs are your secret weapon. As local experts, we offer complimentary services to simplify event planning, enhance attendee experiences, and ensure your event runs seamlessly.
You’ve noticed it — attendance at events is dwindling, member feedback is scarce, and the once-vibrant conversations in your community are fading. What if we told you the problem isn’t your members but the way you engage with them?
According to a 2025 benchmark report, the top goal among membership organizations this year is to increase engagement. Accomplishing this goal, however, is easier said than done.
Building a membership funnel may sound complex, but it’s one of the most effective strategies for growing your association. It helps attract, convert and retain members by guiding them through a structured journey—from first learning about your organization to becoming loyal supporters.
While some organizations write off direct mail as a thing of the past, smart marketers still leverage this channel to unlock better results. In fact, 70% of marketers reported improvements in direct mail performance in the last 12 months. And when combining direct mail with digital marketing, 60% of marketers reported increased return on investment (ROI).
There are a lot of factors to consider when choosing a location for your meeting, so to make your job a little easier, we've rounded up five things to consider when deciding on the location of your next meeting. From easy access to industry experts in the local community to the welcoming and vibrant atmosphere, the location of your meeting directly impacts the satisfaction of your attendees. With many factors to contemplate, utilizing a Convention and Visitors Bureau (CVB) can save you a lot of time (and money)!
Whether you are looking to plan your next annual conference, educational seminar, or member networking event, every association finds themselves looking for a reliable venue at some point. When communicating with possible venue options whether they are convention centers, hotels, or resorts, it’s important to think about all aspects of your event from room capacities and staffing to audio-visual and catering options. We have compiled a few questions for your planners and committees to ask potential venues that can help you ensure that your event needs will be met and your planning experience will run as smoothly as possible.
Event sponsorships can be a game-changer for your association, providing the resources you need to host exceptional events while giving sponsors valuable visibility and engagement opportunities. However, securing sponsorships isn't just about asking for money—it’s about creating unique, win-win opportunities that make your events unforgettable.
Recent reports show that member retention concerns persist for associations, and they are perceived as one of the biggest impediments to organizational growth. However, there are myriad reasons for membership loss, and associations must address their unique challenges to boost retention.
Losing members is a sign to reassess your membership program. Is your communication strategy lacking? Is your marketing strategy falling short? Or maybe members are joining other associations to get more value. If you suspect this is the case, it’s time to start brainstorming how to upgrade your program’s benefits and strategies to keep members engaged.
