Filtered by category: Membership Clear Filter

5 Member Retention Challenges and Solutions for Associations

Recent reports show that member retention concerns persist for associations, and they are perceived as one of the biggest impediments to organizational growth. However, there are myriad reasons for membership loss, and associations must address their unique challenges to boost retention.

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How Can You Boost Your Membership Program's Value?

Losing members is a sign to reassess your membership program. Is your communication strategy lacking? Is your marketing strategy falling short? Or maybe members are joining other associations to get more value. If you suspect this is the case, it’s time to start brainstorming how to upgrade your program’s benefits and strategies to keep members engaged.

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Membership Engagement Beyond Events: Year-Round Connections

Imagine this: you’ve just hosted a successful auction, bringing in tons of non-dues revenue and providing an engaging experience for your members. Through this event, you’ve built relationships with new members and strengthened connections with existing ones.

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3 Ways Online Learning Can Enhance Your Existing Programs

Associations are always searching for ways to improve member and staff experiences. Many are looking to online learning to help them do that, but launching or scaling up initiatives can seem daunting. Will the experiences resonate with members? Will the technology create work for staff? In short, are the results going to be worth the effort?

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Lost Members This Year? Here Are 3 Fixes for Associations

Studies show that association membership is on the rise, a welcome change after rates fell dramatically during the pandemic. Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth.

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How to Collect and Respond to Member Feedback: 4 Steps

Your association is committed to changing members’ lives for the better, advocating for their rights, and making lasting improvements in your industry. The only way to effectively represent their interests is to collaborate with them, which makes collecting and listening to their feedback crucial.

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4 Benefits of Using Online Waivers for Your Association

In recent years, there have been significant fluctuations in association membership rates. Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. However, the volatility of membership rates has forced associations to change the way they approach member recruitment, engagement, and retention, placing more of an emphasis on delivering the value outlined in their membership offerings.

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4 Tips for Maximizing Your Association’s Member Engagement

To grow your association, you’ll need new tools, dedicated staff, and a reliable membership base. This last element is especially important, as a key part of expanding your organization is maintaining and engaging the members you have. After all, new members are far more likely to be interested in joining and staying with associations that have a lively community they can participate in. 

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4 Tips to Build Your Membership Program's Digital Strategy

Connecting with all of your members online is key for maintaining an active and engaged audience. Although your association holds meaningful in-person events throughout the year, for most organizations, the bulk of communication with members will take place online. 

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Association Events: 3 Best Practices to Increase Engagement

Events that bring your association’s community together are a great way to bring your members together in an engaging and memorable way. Often, these events become recurring annual activities, giving your members something to look forward to every year, even during challenging times

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A Session in Line With Our Times - and the Future of your Association

Attending the sessions at ICON2020 are sure to check a lot of boxes for you as you find the tools and information to fuel your association’s success during these challenging times. One challenge that is sure to outlive the pandemic is revenue generation.

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3 Small Ways to Provide Your Members with Added Value

Value is at the core of member retention. If a member doesn’t feel like they’re getting value from your organization, they’re likely to let their membership lapse. But on the flip side, if they do feel like they’re getting value from your organization, they’re likely to renew — and engage more with your offerings.

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Highlights of the 2019 ASAE Annual Meeting

The ASAE Annual Meeting & Exposition was held from August 10-13 in Columbus, Ohio, and neither the convention nor the city disappointed. The conference opened with a keynote by bestselling authors Jeremy Heimans and Henry Timms in which they discussed the “new power” dynamics in today’s society. Their talk was based on their bestselling book, New Power: How Anyone Can Persuade in Our Chaotic, Connected Age. Until recently, the world was defined by “old power” which was held by only a few and was jealously guarded. “New power” is transparent and participatory. New power can help us run more dynamic associations especially in an era where the public is demanding more openness and input into their associations and many individuals’ engagement with associations is declining. The challenge is to channel this “new power” to make it work for you and your association and to develop a leadership pipeline for the future. The book is a fairly easy read and relatively inexpensive (available through ASAE or Amazon for less than $17).

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Six Takeaways from ISAE 2019

At this year’s ISAE Annual Convention, held in South Bend, fun and learning were in abundance. Topics ranged from facing change, to best practices, to what young professionals want out of their association career and more. 

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A Quick Refresher on Membership Renewals: 4 Best Practices

Renewal season is in FULL FORCE. But even though you knew it was coming, that doesn’t exactly make it easier. How can you bump up the chances that your members will actually renew?

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