Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that.

As an association leader, you have firsthand experience of the rigorous demands of working at an association. Just as you’re busy trying to determine how to add value to your member experience, your team is hard at work growing your organization’s revenue, scheduling networking events, and searching for resources to offer your members.

Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside. 

As an association professional, you understand the value of a strong website design. A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. 

The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% in 1953. But if your association isn’t experienced with managing multiple revenue streams (or has only just begun to experiment by selling merchandise or event tickets), diversifying your sources of revenue might seem like a large, complex undertaking.

Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. In this blog post, the Indiana Society of Association Executives will outline the benefits of working with a marketing agency as you strive to increase your customer base and grow your business.

When we seek information in the modern age, we typically head straight for Google. And who can blame us for that? If we’re adept keyword searchers, we would get exactly what we seek within seconds.

As an association professional, you understand the value of a strong website design. A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. 

To grow your association, you’ll need new tools, dedicated staff, and a reliable membership base. This last element is especially important, as a key part of expanding your organization is maintaining and engaging the members you have. After all, new members are far more likely to be interested in joining and staying with associations that have a lively community they can participate in. 

In one of the largest studies of burnout in history, Gallup found that 60% of people are detached at work, and 19% are miserable.

Connecting with all of your members online is key for maintaining an active and engaged audience. Although your association holds meaningful in-person events throughout the year, for most organizations, the bulk of communication with members will take place online. 

Digital inclusivity has increasingly become a priority for associations, nonprofits, and other membership-based organizations. 

After sitting through so many virtual meetings, chances are your association members are thrilled to get back to in-person events and fundraisers. A silent auction is a great way to get back into the swing of things. Silent auctions have the potential to garner tons of revenue and generate excitement with members.

Your association exists because of the many members who engage with and contribute to the organization. However, the pandemic led to a decrease in membership and member engagement for many associations.

Fundraising events are a fun and exciting way to bring in extra funds for your association. These events give your members and supporters the chance to get together for a good cause. Not only do fundraisers expand your association’s budget, but they can also boost member engagement.

Growing your association can be an exciting if not challenging task. From creating new content and expanding your marketing to making sure you’re retaining current members, there are a variety of ways to grow your membership and multiple factors you’ll need to consider. Of these factors, your website should be a top priority. 

The COVID-19 pandemic might have caused virtual board meetings to be a necessity for a time, but by now, your organization has likely caught on to the various other benefits of virtual gatherings. 

Did you know that approximately 4.5 billion individuals (the majority of the world’s population) are active social media users? While it’s easy to dismiss TikTok, Instagram, and other platforms as little more than digital playgrounds for people to kill time, the fact of the matter is that social media has become an incredibly powerful outlet for individuals and organizations alike to market themselves, share content, and connect with new audiences.

If the thought of giving a speech or presentation in front of a crowd or group makes you break out in a cold sweat, you aren’t alone. 75% of adults express a fear of public speaking.