Why Every Association Should Be Podcasting

When: September 9, 2026 | 1:30 pm - 2:30 pm ET
Where: Virtual Webinar
Rates:

• $45 for Members
• $75 for Non-members 

CAE Hours: 1 CAE Hour

Facilitated by:
Colby Horton

Register Now

About this Webinar

Podcasting has emerged as one of the most dynamic and effective tactics in the association marcomm playbook. With the right strategy, podcasts can educate members, amplify your industry’s voice, and even generate non-dues revenue. In this session, we’ll explore why podcasting is such a natural fit for associations, how to get started with confidence, and what it takes to produce, promote, and sustain a successful show. You’ll walk away with practical steps, insider tips, and creative ideas that will help your association launch a podcast that truly connects with members and stakeholders.

What You Will Learn

• Explain the strategic value of podcasting for associations as a tool for member engagement, industry leadership, and year-round content delivery
• Assess how podcasting can support an association’s broader marketing and communications strategy, including extending the reach of conferences, publications, and thought leadership
• Describe the key components of launching an association podcast, including format selection, planning, production workflows, and resource considerations
• Develop practical approaches for promoting and sustaining a podcast audience, leveraging existing association channels such as email, social media, and events
• Identify opportunities for generating non-dues revenue through podcasting, including sponsorships, partnerships, and branded content initiatives

Questions? Call 317-328-4636 or email [email protected]