Define Clarity: Six Essential Strategic Questions for Every Association Leader

When: April 22, 2025 | 1:30 pm - 2:30 pm ET
Where: Virtual Webinar
Rates:

• $45 for Members
• $75 for Non-members 

CAE Hours: 1 CAE Hour

Facilitated By:
Mark Kenny

Register Now

About this Webinar

Many associations and organizations have a strategic plan but lack the clarity needed to support it fully. Strategic clarity acts as the foundation for a successful plan—like the plate on which the entrees are served.

In this webinar, Mark will explore six critical questions every association must answer to achieve alignment and focus:
• Why do we exist?
• How will we behave?
• What do we do? (What business are we in?)
• How will we succeed? (Our three strategic anchors.)
• What is most important right now? (Our short-term rallying cry.)
• Who will do what?

Even seemingly simple questions can reveal diverse answers within an organization, leading to misalignment and inefficiency. These questions are drawn from Patrick Lencioni’s organizational health model and are designed to help leadership teams find alignment and drive success.

What You Will Learn

• Defining the six critical questions that drive strategic clarity and alignment for associations
• Exploring how strategy is the action and decisions that undergird our strategic plans
• Drafting initial answers to the six essential questions to build your own foundation for strategic clarity and alignment
• Simplifying strategic decision-making by using the six questions as a filter for priorities and actions

Questions? Call 317-328-4636 or email [email protected] 

ISAE is a CAE Registered Provider. The program(s) linked above meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.